Today in a market as competitive as packaging , colors, images , etc. seeks to have differentiators that drive the brand. To reach these redesigns, we rely on various sources of research. Search for new trends occur in both domestic and international markets looking for with this not only have a successful image in the Mexican market , but even having brand presence internationally. We investigate in all different sales channels in both competitions product and some similar products segments. All the expertise with which we have several years carrying different brands to various achievements , it is injected to all work presented below .
Jaloma Group currently has a problem at the point of sale , as their lines are not homogeneous image and have a look & feel of an old product . Market research has reached conclusions which perceive the brand as old and not been given graphical maintenance . The clear goal of this redesign image , is to have cutting-edge product lines that contain character as a product family unit , and based on the new design, are sufficiently attractive to facilitate the choice of final consumers to make their purchase. With this redesign a clear visual segmentation is achieved at the point of sale.