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As we ring in the new year, I would like to take this opportunity to say thank you. We value and appreciate all our readers, it is you who made what what we are today.

We’ll present to you 50 top packaging design projects that reaped the most likes, views and engagement in the year of 2014. We look forward to serving more packaging inspiration to you in the New Year!


The Adventurous Blends of William Whistle

Fun and whimsical, each design combines a method of travel with the leading ingredients and their provenance to express the different flavours and the lengths gone to in selecting them.
Designed by Horse
Location: UK


The Paper Skin – Leica X2 Edition Fedrigoni

The first Leica camera clad in a “paper skin” and wrapped in 15 quality designer papers.
Designed by Geometry Global Frankfurt
Location: Frankfurt am Main, Germany



WUNDERBAR wanted men to feel like real warriors when they buy them. Condoms are their bullets, packages are their clips and sex is their battlefield.
Designed by WUNDERBAR
Location: Moscow, Russia



Zombis Freezer Pops

Trick-or-treats? Oh wait, forget the trick. Who wants a cute zombie freezer pop for Halloween?
Designed by Brandenburg
Location: Iceland



Trident Gum (Concept)

Trident Xtra Care is a chewing sugar-free gum that helps protect teeth and gums in between meals and gives a whiter brighter smile.
Designed by Hani Douaji
Location: Preston, United Kingdom



Té Quiero Tea

This package unfolds before your eyes to discover the tea bags as the petals on a blooming flower.
Designed by ACHU! Studio
Location: Quito, Ecuador



Pingouin Vodka

There were an unusual passenger detected on iceberg, moving from Antarctica to the equator. That was a penguin.
Designed by Denis Kalinin
Location: Moscow, Russia



7-Eleven Updates Coffee Concept For The Swedish Mar­ket

7-Eleven decided to update their cof­fee con­cept for the Swedish mar­ket and empha­size a smart and con­ve­nient brand expe­ri­ence.
Designed by BVD
Location: Sweden



Robot Roy – The Nutcracker Toy

Robot Food’s offering is named Robot Roy the Nutcracker Toy. Fun, festive and charmingly on brand, Robot Roy stands ten inches tall and is hand-painted in bright primary colours. He’s packaged in an impressive bespoke black box made from ebony Colorplan by GF Smith.
Designed by Robot Food
Location: Leeds, UK
Read On


Emotions Cup

Check out this cup turning from happy to sad in one twist of the hand!
Designed by Backbone branding
Location: Armenia



Lingua Simplex – Language play. Language learning.

By pushing upwards and the other downwards the slip lid of the game boxes. The character-illustrations will be transformed and the character-expressions changed in a funny playful manner, which supports the clichés of the characters.
Designed by Amelung Design GmbH
Location: Germany



Coqua Coconut Water

Sabyasachi Kuila & Ankur Sahay’s objective is to promote packaged Coconut water which is equally Hygienic and Refreshing like natural coconut water and to pack in such a way that will retain the aesthetics of coconut.
Designed by Sabyasachi Kuila, Ankur Sahay
Location: Pune, India



Don Bidon – Mustache Party

Don Bidon – Bidon is Russian for a traditional funny water can. Such naming already launches a story itself. And Getbrand saw the game in this story – the game that involves the buyer into this story, to create mood, to give a scope for creativity.
Designed by Getbrand
Location: Russia


Ballerino Sewing Kit

This delicate twisted shape reflects the flexibility and gracefulness of ballet . An effective sewing kit was design to contain multiple items within a constrained area.
Designed by Stacy Park
Location: Brooklyn, NY, USA


Clifton – An Engagement Ring Box

Planning for a surprise proposal? Well, you can keep this in your pocket or the wallet. Check out how it reveals the ring inside, how enchanting!
Designed by Andrew Zo
Location: Vancouver, Canada


Blossom Cava Sparkling Wine

What a clever idea, turn the bottle upside down and it is also a bouquet of beautiful flowers! Some readers mentioned that it might not be a good idea as it will ruin the wine while some just love it. Well, it’s a pretty awesome idea.
Designed by PackLab
Location: Norway



Extrem Deluxe

EXTREM needed prestigious new packaging for their top product that could be bought as a special gift as the brand positions itself in gourmet shops around the world.
Designed by Lavernia & Cienfuegos
Location: Valencia, Spain



This patented packaging by Innovative Design Service Inc can be a cup and it can be a bottle, how interesting!
Designed by Innovative Design Service Inc
Location: Washington, USA


Leroux Cardboard Perfume

Leroux is a perfume container made out of carton. The structure works as a spring and a container. When you squeeze the bottle, perfume comes out and when you let go, it pops back up.
Designed by Nikolo Kerimov
Location: Finland


Artwork for Mayr-Melnhof Packaging

1700 packages to form this colorful city. This 8 x 4 m big mural was exhibited for the first time on the MMP stand at the fair Interpack 2014 in Düsseldorf, Germany.
Designed by Gerlinde Gruber & Christine Strempel
Location: Austria



Gbox Studios

Unique packaging to promote Gbox Studios. The DVD packaging, post Card, business card of Gbox was focused on the design elements and craft production, the products are used as a gift for their clients, Bratus use some type of paper folding origami based on hexagons of brand mark.
Agency: Bratus
Location: Vietnam


Exotic coffee collection by Paradise. Gourmet-club

Each type of coffee from this collection is produced only in certain areas and has distinct unique taste. Mystical characters of Tiki (Hawaii), Barong (Indonesia), La Tolita Culture (Ecuador), Taino (Jamaica), Mahakala (Nepal), Furisiya (Yemen) inspired us to create vivid images, closely related to the distinctive cultures of the countries-suppliers of coffee.
Designed by ARTEMOV ARTEL Design Studio
Location: Kyiv, Ukraine


Quartz Champagne

Champagne should be stored lying down, Max Molitor & Cajza Nyden took advantage of that and created a package that doesn’t let the bottle to stand up. This makes it stand out from the crowd and have a strong shelf impact.
Designed by Max Molitor & Cajza Nyden
Location: Sweden


BLOW Explores Astrobrights

To further explore the possibility of ASTROBRIGHTS® Papers for Polytrade, we have designed a series of packaging by using astrobrights paper, including wine, chocolate, mooncake, tea packaging and gift box. – BLOW
Designed by BLOW
Location: Hong Kong


Fruits Toilet Paper

Many companies and stores throughout Japan give a roll of toilet paper to customers as a novelty gift to show their appreciation. The Fruit Toilet Paper has been designed to wow customers with its cute style, perfect for such occasions.
Designed by Latona Marketing Inc.
Location: Shizuoka, Japan



PET moulded container in a shape of a can, awesome execution!
Designed by remark studio
Location: Bucharest, Romania



The project consisted on creating a packaging system to take away “arepas” (a traditional and emblematic food of Venezuela and Colombia).
Designed by Diego Frayle & Duriana Rodríguez
Location: Barcelona, Spain



Just Laid

The Just Laid concept uses standard egg box packaging in a unique way that allows the consumers to interact with the pack and design. To further highlight the freshly laid concept, the fastening on the box becomes a representation of the egg itself, allowing consumers to connect with the natural process of the eggs ‘being laid’!

Designed by Springetts Brand Design Consultants
Location: London, United Kingdom



Nom d’un chien

The goal was to give a playful aspect to something that looks like disgusting for many people, and many dog owner.
Designed by Marine Bacot
Location: Bordeaux, France



Naked – Intimate Care Products

The most gentle and delicate cosmetics are intimate care products. Every touch makes a tube, a cup or a bottle a little confused. So as soon as you take it in your hand, it will timidly glow right where you touch it.
Designed by Neretin Stas
Location: Moscow, Russia




Designer`s sarcastic mind followed the way of logic which is not a surprise nowadays. The main tool of kindness is a power, the main tool of peace agreement is a danger, and the main tool of democracy is a bomb. Bottle is made in a shape of bomb and put into a case. Also, there is a small vodka glass included into the set and it fulfills a function of red start button inside of case.
Designed by STUDIOIN
Location: Russia



Bigelow Tea Rebrand

The innovative tea concept Brielle Wilson developed was Bigelow’s signature teas in the form of a dissolvable powder, compacted into a sphere shape. These easy to use ‘tea pods’ are individually wrapped in colored cubes to represent the three flavors included in the gift set: Constant Comment, Darjeeling and Lemon Lift.
Designed by Brielle Wilson
Location: USA




The Millesime new brand offers a unique range of flavor. Only the best grapes of the most remarkable years are selected. These can be enjoyed in these exclusive models bottle with futuristic design. Each bottle has its own character. The glass is as carved and shows the richness of champagne. It is a pleasure of every moment. We discover at the first glance this spin, this slender shape. Then caress this glass dress shimmers in the light. Champagne takes its strength from these racy bottle and transforms the party into a unique experience.
Designed by Jerome Olivet
Location: France



Green Depot Eco-Friendly Light Bulb

The project was to design an Eco-friendly package for Green Depot located in 222 Bowery, New York. Objectives were to design a new package with environmentally friendly materials that used an existing brand for mass marketing.
Designed by Hyunseo Yoo
Location: New York, USA



Mount Franklin & McGrath Foundation designed by Creative Platform

To show support for the McGrath Foundation and raise awareness during Breast Cancer Awareness Month, ‘Mount Franklin’ turned their 750ml Still and Lightly Sparkling glass bottles into works of art with collaboration from Australian jewellery designer Samantha Wills and her illustrator Kelly Smith of ‘Birdy & Me’.




WAY Champagne

WAY Champagne is a modern champagne brand for a young, trendy and conscious target group. WAY is designed to be easy to carry with you, either you’re going to the park or the party. You can easily share Way with a friend and enjoy it together.
Designed by Jenny Nölvand & Anna-Stina Nilsson
Location: Sweden



Senba Tea

Senba Tea is a product concept that functions both as tea bags and decoration. Its simple geometric structure is composed of triangles; the main shapes used to make origami cranes. When the links of paper shells are hung they resemble the appearance of Senba-Zuru.
Designed by Seita Goto
Location: Toronto, Canada



Dog’s Dinner
To capture this theme of a dog’s perspective on taste, the identity and structural packaging would centre around the slipper for dinner and the newspaper for breakfast- two staples of family life that hold an unaccountable attraction to dogs.
Designed by Afterhours
Location: London, UK



Snack Seeker Mushroom Shortbread

The package design of “Xiao-Shi-Mi” adopts hand-painted illustrations and incorporates the local cultural characteristics of Xinshe district.
Designed by Hozhang Branding Design Corp
Location: Taiwan



IndHed Craft Beer

IndustriaHED Branding Studio’s goal is to produce high quality beer for creative and out going consumers. Creativity and craftsmanship are the concepts behind the brand.
Designed by IndustriaHED Branding Studio
Location: Porto Alegre, Brazil


Mask Spirit. Collection of New World Wines

The new collection includes only the most typical wine varieties for wine-growing regions of the New World (Chile — Cabernet, South Africa — Pinotage, New Zealand — Sauvignon). Wealth and exotic flavors, ease of choice and opportunity to create a bright, bold packaging design inspired the key image.
Designed by BRANDIZIAC
Location: Russia




Instead of the capsules, Javier Garduño Estudio De Diseño added a small paper with the tasting notes, attached with a rubber band, where the users could take their own notes.
Designed by Javier Garduño Estudio De Diseño
Location: Spain



Finca de la Rica

“El Buscador”, “El Guía” and “El Nómada” are three wines from a line designed under the concept of leisure. The packaging focuses on the moment of relax and pleasure that gives you a good glass of wine, through a fun and original label that invites consumers to participate directly on the bottle itself to complete or resolve the puzzles.
Designed by Dorian
Location: Spain



The Aube bag-in-the-box, accordion-style wine package lets you squeeze out every last drop without having to cut open the box itself. Additional benefits: it stands out on retail shelves, squeezing the box as it empties gives some idea about how much wine is left, and the shrinking size makes it more efficient for recycling.
Designed by Veronica Kjellberg and Mila Rodriguez
Location: Stockholm, Sweden




With a donation from each pack going to WWF, our limited edition BEAR Paws packs highlight endangered bear species from polars to pandas. Our playful SRPs continue the story, using paws and peepers for extra emotional impact.
Designed by B&B
Location: UK



Tan Ren Tan Honey

TRT is one of the most known pharmaceutical brand in China. It is the proud of national medicine and very popular over here. I was involved in the process of developing honey jar for this brand with Simplicity company.
Designed by Simplicity Company
Location: Minsk, Belarus




Laltre is the youngest wine they produce and its new design represents, through an optical illusion, the merged values of his youth with the experience and wisdom of the traditional methods which follows the winery.
Creative Agency: Dorian
Lagravera Location: Spain



Sling-Slang YOYO

Sling-Slang is a beginner to intermediate yoyo, made out of hand-turned hard maple. It has a removable, grooved steel axle and comes as a simple-to-build kit with two colorful poly strings in a recycled cardboard velcro-lock case.
Designed by TAIT Design Co.
Location, Detroit, USA



Festive Fears

Zavial discovered there are people suffering from a whole range of Christmas related phobias, from opening presents to kissing under the mistletoe. Using this as the theme, Zavial created a set of five sinister Christmas cards, to be sent out as a gift pack to all their clients.
Designed by Zavial
Location: Ilminster, Somerset, UK



Wine, or maybe not?

The drink was brought to life together with the cartoon characters in 1987. May be it is wine, may be not. We are inviting you to find out yourselves. The contents have been kept secret for already 26 years now.
Designed by Constantin Bolimond
Location: Orsha, Belarus

– See more at: http://www.packagingoftheworld.com/2014/12/50-projects-you-shouldnt-miss-in-2014.html#sthash.FtQhOPBc.dpuf