Brazilian advertising won 39 awards in 4 areas on Wednesday (18) at Cannes, so far totaling 97 Lions International Festival of Creativity.
In the 12 competitions that have already announced their official results in this 2014 edition, Brazilian agencies were awarded in 11, earning 1 Grand Prix (top prize), 13 golds, 30 silvers, 52 bronzes and Creative Effectiveness.
The highlight on this fourth day were the two lions of gold in the Press category at Cannes: for parts of Leo Burnett Tailor Made for the CVV (Center of Valuation of Life) and AlmapBBDO for Bayer.
In ad created for the CVV, Leo Burnett reorganized the words of actual letters from suicide to show that mental and emotional confusion can be modified and that suicides can be prevented. Besides gold, the campaign also won one bronze.
The other gold was for the pieces created by AlmapBBDO to show the differences of the action of drugs aspirin and cafiaspirina. The agency created a predominantly white illustration with the image of a long queue, those that cause headache, and a single attendant (in red). Another illustration of the campaign shows a fire truck stopped in megacongestionamento, and also uses green and red colors of the two drugs.
The International Festival of Creativity is the largest and most prestigious advertising award in the world. The event began last Sunday (15) and occurs until Saturday (21). Check out the list of winners work here.