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Brompton Food Market brand identity by Design Friendship Brompton Food Market brand identity by Design Friendship

When David Turcan and Luke Mackay popped into the Design Friendship studio for a quick chat, they were both on the verge of quitting their day jobs to embark on turning their dreams into a reality. The branding brief for their new venture was simply… “We want to create the perfect food shop that we have long been looking for in London but never quite found. A haven for food lovers with a heady mix of top quality produce, immaculate service and style.”

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“We see ourselves as an old fashioned grocers where nothing is too much trouble and the experience is as important as the quality of our produce.” Our direction was to create a brand inspired by a bygone age, fused with a clean and contemporary aesthetic. We created an identity inspired by South Kensington’s love affair with classic Georgian geometric mosiac styling. The shop masthead was based upon a traditional sign writing layout, the font Kessel was chosen for its Art Deco look and feel, which also has strong aesthetic ties to London’s Brompton Road area.

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