Creative Agency: Estudio De Vit
Project Type: Produced, Commercial Work
Client: Caballero de la Victoria
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle: by Verallia© Burdeos 750 cc / Paper: Fasson® Cuvée Martelé Blanco
Printing Process: Flexography and Screen printing
Redesign of labels for the wine line Red Wine Caballero de la Victoria. The result should allow the Argentine flag to be highlighted implicitly, renewing the knight’s illustration making it more pertinent to Argentine soldiers.
That is why we illustrate evoking the mythical crossing of the Andes of General San Martin with a soldier on horseback and the mountains behind, in this way we managed to tell a piece of history in this new label for the Asian market.