“The Cargo Brewery visual identity was built on one main brand colour – copper foil. This choice was made as it expresses quality, bolstering the connotations of ‘market leader’, ‘premium’, ‘exclusive’ and ‘innovative brand’.
The green colour is part of the primary palette, however takes a supporting role, acting as a text colour or a background. A separate colour palette of green pantones exists to use in each label of beer to enhance the identity.
To resume, the combination of both bring us a perfect equilibrium indicating the soul of the brand.”