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DUPONT NUTRITION & HEALTH: IT’S WHAT’S INSIDE

Make every bite matter more – this time we partnered with Ogilvy & Mather New York, for the launch of the global positioning and the creative platform “It’s What’s Inside”. This creative platform for DuPont Nutrition & Health, highlights the tangible and intangible “ingredients” that go inside the foods, drinks and supplements

It’s not just the physical ingredients that make food taste better and last longer, it’s the science, solver mindset, insights and knowledge that delivers value to DuPont customers, and consequently for everyday consumers. This creative platform expresses each one of these ingredients and serves as an invitation to look inside a partnership with DuPont. This creative platform was created to answer the question about what is inside your food in a visually appealing manner, thanks to Ars Thanea photographers, CG artists and art-directors.

The campaign visuals were created, not just to educate, but also to please your eyes.

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DETAILS

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Client: DuPont Nutrition & Health
Global Communications Leader: Ruth Farrell
Brand & Internal CommunicationsSarah-Jane Jumppanen
Communications ManagerBarbara Robleto
Agency: Ogilvy & Mather NY
Global Creative Director: David McMillan
Associate Creative Director: Melissa Evans
Group Account Director: Rasika Narang
Account Supervisor: Dory Giannos
Content Producer: Jessica Fiore
Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Producer: Aleksander Kmiecik
Art DirectorKarol Klonowski
Photographer: Szymon Świętochowski
Photo Production: Bartosz Cerkaski
Lead 3D ArtistAnna Mierzejewska
ModelingŁukasz Skurczyński, Jakub Włodarczyk, Anna Mierzejewska
Texturing: Jakub Włodarczyk, Łukasz Wiktorzak, Marcin Kowalski, Anna Mierzejewska
ShadingAnna Mierzejewska, Paweł Szklarski, Piotr Nowacki, Jakub Włodarczyk
Retouch: Piotr Frączkowski, Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak
Business Unit Director: Marcin Molski
Food Stylist: Joanna Sikora
Mockup Artist: Jarosław Polowiec
Agent: Bernstein Andrulli Matthew LeBaron
Via: https://www.behance.net/gallery/25392395/DUPONT-Its-Whats-Inside