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Created as a way to solve the founder’s sleeping problems, Eight is a smart mattress cover focused on leveraging data from people’s sleep patterns and disruptions in order to modify the environment accomplishing the perfect night sleep cycle. The cover employs ballistocardiography, allowing it to detect the heart rate and breathing in all sleep phases. Eight is able to control the mattress cover temperature, prepare wake-up alarms and even connect to other internet enabled devices such as the room’s air conditioning.
Eight’s new identity is inspired by the moon cycle appropriating its phases from a new moon all the way to a waning crescent while the name emphasises the eight ideal hours of sleep a person requires. The brand reinforces the importance of liberating the mind of resting arrangements while working on recharging the body through the essential needed sleep hours.
The redesign included a color palette choice of whites and greys accentuating a light purple color commonly associated with calm and peacefulness.