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When Herman Friele, the abdicated ‘king’ of the Norwegian coffee industry, was planning his new business empire, Kind was given carte blanche to develop a communication strategy and brand vision for the new Friele Group. The result is a dynamic visual identity with historical roots. Inspired by the past, but with a keen eye on the future, this company, which dates back to 1799, aims to give the market a taste of excellence. Friele1 Friele2 Friele3 Friele5 Friele6 Friele7 Friele8

Via: behance.net/KindNorway