Creative Agency: ButterflyCannon
Project Type: Produced, Commercial Work
Client: Oriflame Cosmetics
Location: London, UK
ButterflyCannon revitalize the packaging design for a Special Edition Variant of Oriflame’s Swedish Spa
ButterflyCannon have rejuvenated the packaging for a variant of Oriflame’s spa treatments range, designed for consumers who want to indulge in an authentic Swedish spa experience at home. The new packaging successfully increases the premium feel of the products whilst retaining the Swedish heritage.
Swedish Cloudberry and Sage are the key natural ingredients, and these play a pivotal role on the pack design. The intricate hand drawn illustrations flow across the packs creating a sense of movement. Foiling has been used to embellish the illustrations, adding a further element of luxury.
“We are very pleased with the packaging created for this Swedish Spa Limited Edition collection. Working with ButterflyCannon was a pleasure, and the initial feedback from the markets has been very positive.”Alernest Nunez Bengtsson, Senior Brand Manager, Oriflame Peronsal & Hair Care.
Source : http://www.packagingoftheworld.com/2015/01/oriflames-swedish-spa-special-edition.html