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Fantastic brand identity by Studio South, a design consultancy based in Auckland, New Zealand.

“Formally APLUS Design, Studio South was established to transform brands and businesses through strong conceptual thinking and carefully crafted design.

As part of our new name and website launch, we re-developed our brand identity. Our aim was to create a clean brand that reflected the progression of our portfolio and approach. Each aspect of the project was carefully considered, paying extra close attention to the execution of all collateral.”

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Via: http://theinspirationgrid.com/studio-south-branding/