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Creative Agency: Fabula Branding
Project Type: Produced, Commercial Work
Client: Amateg company
Location: Minsk, Belarus

Fabula Branding developed trademark of children’s herbal tea for Amateg company.

The creators took a fairy tale as a basis of the concept as it represents a genre and world of images and symbols that are as close as possible to a child’s perception of the world. The basis of the package design of each tea type is author’s genre illustrations in claymation technique representing a unique trait of the design concept as a whole.

 

The Unique Points Of The Packaging:
The basis of the package design of each tea type is author’s genre illustrations in claymation technique.