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Image: Pantone

The 2018 Pantone color of the year is Ultra Violet, an ‘inventive and imaginative’ shade of purple.

It’s a shade that Pantone calls complex, contemplative, provocative, and thoughtful. In their dramatic unveiling of the 2018 Color of the Year, Pantone makes references to pop culture, politics, and the cosmos. It’s a tall order for a color, but we’re on board.

Image: Pantone

Whether it’s just a color, or more of a ‘way of life‘, we think it’s a color that’s definitely on-trend this year. At Envato, we’ve seen a plethora of purple designs on our marketplaces, and on Envato Elements. We’ve also seen a stellar amount of space-inspired websites and space-inspired graphic designs.

The color psychology of Ultra Violet

A study done in 2003 by Color Assignment showed that while 23% of women like purple, men don’t seem to like purple at all – but that perception seemed to have changed in recent years. Purple is a color strongly associated with courage, royalty, and spirituality.

From green to purple: an Envato story

Last year’s Pantone color of the year, Greenery, shared a suspicious resemblance to the shade of the Envato logo. But for the last year, the Envato design team has been harboring a slight obsession with purple shades. We’re not saying we’re trend-setters, but…

Left: Envato Elements; right: Envato Websites.

Here’s a curated collection of designs on Envato Elements where the Pantone 2018 Color of the Year is dominant.

Downloadable graphics, backgrounds, and patterns:

Watercolor Texture Shades of Lavender by cornercroft

Space Nebula Backgrounds by themefire

Purple Flowers Social Media Designs by annabalashova

Abstract Triangles Backgrounds by themefire

Sangria design by designloverstudio

Violet Liquid Marble Backgrounds by themefire

Space Watercolor Backgrounds by M-e-f

Sun Lights Abstract Background by mamounalbibi

Magic Poly Backgrounds by M-e-f

Blooms in Spring by hellomartco

Topographic Styled Colorful Lines Background by Shemul

Stock photography:

Lavender sunrise by Jasmina_K

tropical beach by dotshock

CNC Laser plasma cutting of metal, modern industrial technology. by cookelma

Misty forest in autumn by pawopa3336

Fairy Lights by lightzone